Amarillo, TX. – April 25, 2011 –Texas based mixed martial arts fight promotion company, Shark Fight Promotions, announced today that they have formed a strategic alliance with Los Angeles-based Brentwood Communications International, Inc. (BCII), a television production and brand management company with significant mixed martial arts experience. The alliance has been formed in an effort to enhance the fast-rising fight organization’s national and international television and media reach, sponsorship revenue, and brand licensing initiatives.
Under the terms of the alliance, BCII will focus on the following key areas of Shark Fights growth strategy:
Securing a long-term domestic television license
Establishing a successful national sponsorship program that includes integrated television
Licensing Shark Fights programming and the Shark Fights brand internationally, on home video and through digital distribution
Consulting on all aspects of fight operations as it relates to programming, sponsorship and licensing
BCII is a pioneer in MMA programming. The company co-founded King of the Cage in 1999 and BCII’s CEO Bud Brutsman was instrumental in bringing the Pride Fighting Championships to the U.S. BCII was Pride’s first home video licensee and U.S. production and marketing partner. BCII’s expertise and infrastructure in the areas of television, sponsorship, licensing and business affairs will allow Shark Fights to focus on their core competencies of event operations and matchmaking.
According to Shark Fights president Brent Medley, “We are confident that our strategic alliance with BCII will take our organization to the next level and help us attain our goal of becoming one of the top MMA promotions in the country. By combining our strong management team and authentic brand with BCII’s vast television, production, sponsorship and MMA experience, we now have all the pieces in place to execute our growth strategy.”
“BCII has been looking for an opportunity to re-invest in MMA for several years” said Brutsman. “Sharks Fight Promotions was the perfect promotion for us to align ourselves with. They are successful, nimble, financially secure and already well-established in their own backyard. They put on high quality, professional events, that are perfect for television. Additionally, they have immediate needs that BCII can fulfill right away. We expect their success to come quickly.”
MMA is currently the fastest growing sport in the world and continues to explode exponentially in popularity. Every year Shark Fight Promotions continues to grow and evolve along with the sport. As a result of the organizations out-of-the box tactics and strategic alliances with companies such as BCII, they are on the fast track to becoming one of the top MMA promotions in the country. With 14 successfully produced live events already completed, and six events scheduled for 2011, Shark Fights is poised to become the third largest MMA promoter in America. The organization plans to announce their 2011 event schedule in the coming weeks, as well as future domestic television broadcast plans.
For more information on Shark Fight Promotions, please visit www.sharkfights.com. To learn more about BCII, please log on to www.bciitv.com.
About Shark Fight Promotions:
Texas based Shark Fight Promotions, founded in 2007, is an integrated entertainment and media company in the combat sports industry, committed to producing high quality fight events and effectively showcasing elite MMA talent. The company is engaged in the production, promotion, presentation and marketing of premier professional mixed martial arts fighting competitions. As an integrated entertainment and media company, Shark Fight Promotions is organized around three principal business activities: Live Event Promotions, Broadcast Television and Digital Media Production and Distribution, Sponsorship and Brand Licensing. As Mixed Martial Arts continues its dominance as the fastest growing sport in the world, Shark Fights is poised to become one of the top fight promotions in the industry.
About BCII:
Brentwood Communications International Inc. (BCII) was started in 1997 as an international entertainment company located in Burbank, CA. What started as a one-man company has grown into a lucrative corporation, producing over 300 television programs during its ten-year history. BCII’s early resume includes the Hollywood Legends series (HBO, BskyB and Fox worldwide), Natural Disasters (the Discovery Channel), Cheating Las Vegas (the Learning Channel), Inside the Britannic (A&E, the Discovery Channel, and National Geographic), U.S. Customs: Special Agents (The Travel Channel), and the four-part mini-series’ The Complete History of the Navy SEALs and The Complete History of the Green Berets (History Channel). In addition, BCII became the early world leader in the production of mixed martial arts programming with the U.S. event King of the Cage.
In recent years, BCII has generated a string of hit prime-time cable series including Rides and Overhaulin’ (TLC), Payback, Forza Motorsports Showdown, Livin’ The Low Life, Hot Import Nights and Hot Rod TV (SPEED), Get Out Way Out (HGTV), Living With Ed (Planet Green), Celebrity Rides and Garage Mahal (DIY). New productions for 2011 include American Trucker (SPEED), Single with 7 (Style Network), Inside West Coast Customs (Discovery HD Theater), Shark Fights (Fuel TV) and Punk Payback (Fuel TV).
The launch of the BCII Commercial Production Division with directors Andy Robinson and Steve Beebe in fall 2006 has included national TV spots and branded entertainment long-form programs for BF Goodrich, Ford Motor Company, The Home Depot, Royal Purple Motor Oil, Timberland PRO Footwear, Mothers Car Polishes and Waxes, Phoenix Motorcars, Ironclad Performance Wear, BASF, U-Coat-It Flooring, Miller Electric, Optima Batteries and Meguiars Waxes and Polishes. By adapting their sense of style, characters, drama and storytelling from series and documentary television to commercial production, the BCII creative team is doing some of the most effective branded entertainment in the industry today.
