March - 2015
SCRAPP! FIGHT MAGAZINE
10
THE CURRENT STATE OF
THE UFC
Article By: Michael Davis
The sport of mixed martial arts
has seen it’s fair share of ups
and downs over the last twenty
some odd years. At the present
moment, we are in a downturn
that is unprecedented in the
modern era of MMA.
While MMA is a sport, it’s also
an entertainment product. The
overall pulse of the MMA mar-
ket can be measured with an
analysis of the organization
with the greatest stake in the
game, the UFC.
When fights fall through due
to injuries and other circum-
stances fans groan in dismay
and their lack of trust in fight
announcements is reaffirmed.
The media will touch on that
sentiment as well, but there is
often talk of the financial loss-
es that take place do to fights
falling through.
The majority of that conversa-
tion is based on the short term
profits losses that take place.
With a focus on pay-per-view
numbers, ticket sales, and tele-
vision ratings it can be easy to
lose sight of the larger financial
damages that can take place.
What isn’t alway’s discussed,
primarily because it’s dry sub-
ject matter that fans may not
want to listen to, is the im-
(Esther Lin/MMAFighting)
