SCRAPP! FIGHT MAGAZINE
April - 2016
35
SFM:
Matt, Thank you for taking the time to speak
with us. BAMMA has achieved many significant
milestones over the years; from selling out arenas
and partnering with notable organizations to land-
ing multiple broadcast deals (most notably Spike TV
UK). Please elaborate on this and give readers some
insight on what it took to make it happen.
MB:
This has been a long building process over
the years. Whereas some smaller promotions think
they can come along, put up some posters and
book some fighters, then have ‘the biggest show in
Europe’, BAMMA was always a long term project.
Founded by a TV Company (Giant TV) the brand al-
ready had some connections in TV. They have pro-
duced multiple layers of content from behind the
scenes for shows like 24, to producing and broad-
casting the Bullrun Rally and the BAFTAs in the US.
This translated very well when the UFC was in its
early popularity in the UK with the first season of
TUF. We were approached in regards to creating a
British brand for the now defunct Bravo TV channel,
so we already had a TV deal before the first show
was event broadcast. From there it’s been about
building slowly and moving forward.
